Portrait of Isabella Edwards

Technical SEO Content Manager

Isabella Edwards

Turning crawl data, Core Web Vitals, and on-page signals into guidance teams can actually act on.

Technical SEO Content Manager at SEOmator

About

Isabella leads technical SEO content at SEOmator, translating crawl data, Core Web Vitals, and on-page signals into guidance teams can actually act on.

She focuses on the practical side of search — auditing sites, fixing what holds rankings back, and explaining the reasoning behind each recommendation so non-specialists can follow along.

What she does

01

Audit

Reads crawl data, Core Web Vitals, and on-page signals to find what's quietly costing rankings.

02

Fix

Prioritizes and resolves the issues that hold sites back — from indexability to page experience.

03

Explain

Documents the reasoning behind every recommendation so non-specialists can act with confidence.

Focus areas

Technical SEO Crawl data Core Web Vitals On-page signals Site audits Indexability Structured data Page experience

Education

  • University of Sydney
    Bachelor of Arts / Bachelor of Advanced Studies — English, and Theatre and Performance
    2018 – Present
  • Monte Sant' Angelo Mercy College
    High School
    2012 – 2017